Copywriting & Content Writing

Copywriting and Content Writing Agency Sydney.

Copywriting is the art of writing to sell.

Copywriting is the art of writing to sell. The purpose of it is to captivate and compel an audience to act. Poorly written copy that contains spelling and grammar errors or that fails to engage can quickly drive clients away from your brand. While it seems simple enough to put pen to paper, copywriting is a craft best left to the professionals.


The Brand Building Agency adopts a very tailored and considered copywriting strategy based on your business’ industry, goals and personality. We conduct extensive research and ask the right questions to ensure we deliver effective copy that not only instigates the client journey but leads them to consume your product or service over your competitors’. Within the building and construction industry in Sydney, it is easy to get lost in a world of industry jargon and regulatory complexities, so The Brand Building Agency takes special care to remain plainspoken while still being articulate and relevant to your target audience.

Content writing is the art of writing to engage.

Content writing is the art of writing to engage. It should be a source of information, education or entertainment. With the rise in digital marketing and ecommerce, content writing has become paramount in achieving online relevance and searchability. As with copywriting, The Brand Building Agency utilises content writing to drive customers to your brand, but more specifically, your digital marketing channels. Sydney’s building and construction industry is constantly evolving so having an industry specialist behind your brand ensures that your target audience is receiving the most relevant and up to date information about your business and the environment that it operates within. 

We provide professional copywriting and content writing services.

SERVICES
  • Digital and Print Copywriting
  • Digital and Print Content Writing
  • Website Copywriting and Content Writing
  • Articles and Blogs
  • Flyers, Brochures and Catalogues
  • Expressions of Interest
  • Proofreading and Editing
  • Email Marketing
  • Letters and Emails
  • Social Media Content Writing
  • Radio Scripts and Video Scripts
  • Press Ads and Press Releases
  • Business Name Development
  • Taglines and Slogans
  • Tone of Voice Guidelines

Improve search engine optimisation (SEO).

Search engines such as Google, Bing and Yahoo, use complicated algorithms to return organic search results for any given word or phrase. The Brand Building Agency uses copywriting and content writing to boost the performance of your website’s SEO. Our primary goal is to help you acquire a spot on the highly coveted first page. In Sydney’s increasingly saturated building and construction market, this can only be achieved with compelling copy that incorporates a strong SEO strategy.

Connect with clients on a variety of platforms.

Copywriting and content writing are fundamental components of online and offline marketing. The Brand Building Agency utilises copywriting and content writing to present a consistent tone of voice and campaign message over various marketing platforms, as well as to expand your pool of potential clients. This is especially important within the Sydney building and construction industry where its age-diverse target market consumes and demands information from both modern and traditional mediums. We’ll help you connect with clients, young and old, whether it’s through digital channels like social media, or traditional channels like brochures.

Achieve online objectives.

Alongside a strong SEO strategy, our professional copywriting and content writing will help increase your brand’s performance across your digital marketing channels. Whether you’re trying to increase engagement on your social media platforms or increase traffic to your website, a consistent copywriting and content writing strategy will ultimately culminate in increased sales for your business. Our experience within the Sydney building and construction industry allows The Brand Building Agency to deliver valuable knowledge that will convert your prospects into clients.

Avoid costly errors in spelling and grammar.

The Brand Building Agency is a wizard of words, though beyond our catchy copy and expansive vocabulary, we are extreme perfectionists. This means that nothing leaves our desks before being thoroughly proofread and edited. Copy that contains errors in spelling and grammar can misrepresent the quality of your product and/or service. It is unprofessional and degrading to your brand’s credibility and can drive prospective clients away from your brand. Copywriting and content writing are tedious tasks that many businesses attempt to take on themselves, however given the fast paced and physically demanding nature of the building and construction industry in Sydney, it is a task worth delegating to the right team.

Check out our copywriting and content writing projects.

CLIENT

es.au


BUSINESS

Building Designer


SERVICES
  • Website Copywriting and Content Writing
  • eDM Copywriting
  • Communication Guidelines Copywriting
  • Capability Statement Copywriting
  • Professional Profile Copywriting
  • Social Media Content Writing
  • Brochure Copywriting
  • Video Script Content Writing

Let's build your brand.

Sydney’s leading creative marketing agency for the building and construction industry.

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